Competitor Analysis- Mcdonald's Research Paper Example | Topics and Well Written Essays - 1000 words

Competitor Analysis- Mcdonalds - inquiry Paper ExampleIt operates correspondingly through a chain of restaurants, company operated and franchised across the innovation. Michael Porter presented a framework for analyzing competitor. The key aspects that Porter discussed are Competitors objective, Competitors assumptions, Competitors strategy and his Capabilities. In simple terms one should analyze his competitors strengths and weaknesses to draft his own strategy. Although both the fast food giants belong to the same family, exclusively aim specialization in different nature of products served. McDonalds are famous for their Hamburgers and otherwises in the Burger family, while KFC specializes in fried chicken. Both the corporations gift the same geographical reach in the world and strong brand recognition. To its added advantage McDonalds is listed in the NYSE giving it room for much growth through access to an enormous blood line pool (McDonalds Official Website, 2011 Porte r, 2004). Toady collectible to its rapid expansion McDonalds have its presence in 119 countries with an employee base above 400,000 worldwide. KFC on the other hand has similar presence but with an employee base little above 25,000. It may be fiddling in size but has been the most(prenominal) successful fried chicken chain in the world. cod to his excellence in chicken products it has not faced any social issues till date. Chicken is the most consumed protein in the world with none social or religious restrictions placed upon it. KFC has faced certain protests from beast rights groups. McDonalds has also seen the same from these organisations. On the contrary McDonalds apart from animal rights organisation have witnessed many social and religious obstacles throughout the world. McDonalds specializes in Hamburgers, but the fact that it is completely tabu in Islam, Muslims across the world refuse to eat it. in that locationfore the company has limited its product crop in the M uslim world. Further McDonalds has faced issues with Hindus especi tout ensembley in India who refuse to eat center on religious grounds. This again has forced McDonalds to cut back its product range. None of these issues have been faced by KFC, and hence it has a steady and strong growth trend across the world (KFC Official Website, 2011). KFC is a private corporation and is not listed as McDonalds its financial results are unavailable. nonetheless its magnificent power can be witnessed as it is present in almost similar cap mightiness and has maintained its strength in the betting Food sector all over the world. Based on McDonalds capacity to capture such revenues and the pace of its expansion, due to exposure to a massive fund pool being listed at the NYSE, it can be said that McDonalds have overpowered many Fast Food networks on the planet. It can be advocated that KFCs policy of slow expansion or its ability to have its corporate presence in many countries without being list ed, is in itself a remarkable achievement. There is a huge possibility that such policy might change and in a military post of a price war between the giants, KFC has definitely the ability to challenge McDonalds on all fronts. McDonalds should show resilience in drafting strategies for corporate expansion as such moves take up a spread of investments. In case of any turbulence in the economic environment or KFCs idea to get listed materializes, it would ring alarms towards McDonalds to have in its grip a lot of liquidity so should it be in a price war situation with KFC. As McDonald