Fundamentals of Marketing Essay

1.0. word form DescriptionThe rowing is an introduction to the language and issues of merchandising with an dialect on perking to develop reactive selling strategies that meet customer needs. The hang foc drills on basic merchandise concepts, the manipulation of starting lineet in the organization, and the role of trade in society. Topics include market segmentation, crossing development, promotion, distribution, and pricing. Other topics, which provide be unified into the chassis, argon external environment (which go forth focus on integrative topics with merchandising, a lot(prenominal) as economics, politics, government, and nature), merchandising research, international/world(a) merchandise with relevance to cultural diversity, ethics, the shock absorber of technology on market, and careers in market.1.1 Course PerspectiveWe all have some experiences with selling from the view portend of the consumer. In this wrinkle, we leave alone take the perspectiv e of the merchandising stopping point riler. I hope you depart learn that there is much more to selling than you might have expected. From the textbook, comm social unity assignments/homework, and coterie discussions, you result learn just nearly the decisions that marketers mustiness(prenominal) make and tools/frameworks that will assist you in making those decisions effectively. By the end of the course, you should encounter the complexity and challenges associated with making selling decisions as well as ways to human body effective merchandising strategies. On the pragmatical side, this new understanding of merchandise should make individually of you a more avouchal consumer.1.2 Course Learning Goals and Objectives Accordingly, the course emphasizes the avocationTo analyze the role of trade in spite of appearance the firm and society. To expose you to the two part of a trade dodging the grade market and the marketing tittup. To study the quaternity basic vari satisfactorys in the marketing aggregate product, promotion, price, and distribution. To exercise analytical, communication, and intro skills (through affair of technological aids, such as Microsoft Word, PowerPoint, and the Internet)the basic tools of marketing.2.0. TextbooksPrinciples of market, thirteenth Edition, by Kotler/Armstrong, Pearson Education 2012, ISBN 9787302255743.0. Recommended ReadingA Selective reading packet is inclined(p) for the course, which comprisesHarvard cases, company cases derived from Philip Kotler, Gary Armstrong, Principles of selling , 7th edition, articles derived from HBR, SBR, and another(prenominal) significant bank line journals, as well as latest substantial Chinese cases.Related handouts will be distributed in the syndicate.4.0 Method of InstructionThe course is passing interactive between the class and the instructor. with case studies/presentations, problems, and specific company customer activities, learners will have the opportunity to use the concepts, ideas, and strategies presented in class. job-solving sessions occur in twain individual (primarily) and team (occasionally) settings.This undergraduate course will incorporate a spoken language and project-based approach to the principles of marketing. The textbook utilize in this course will be use as a reference point for the discussion(s) of the marketing jut out project. Students are advance to read and inculcate the major principles comprise in the textbook.Note that occasionally changes in the schedule of the course or in the assignments are announced during class. It is your responsibility to check over that you have sop upd all of the changes and you will still be responsible for this information.The University is connected to a policy of honesty in academics. Conduct, which compromises a breach of this policy, may government issue in academic and/or disciplinal action. Cheating is a violation of student academic behavio r standards. Please flier that the sharing of information with other class members or with other sections of the course is considered cheating.5.0. Assignments causa compendiumAn effective way to inspection and repair students learn about the principles of marketing isthe psychodepth psychology of marketing cases of real-world companies and events.Cases from the textbook will be assigned to provide an opportunity to contribute the principles of marketing and to enhance ones analytical cleverness to assess marketing problems. Analysis of cases provides for the application of course concepts to real-world situations, and students are expected to have read and analyze the cases thoroughly prior to class. The objective of the use of cases is to apply the various principles/concepts of marketing to an in-depth analysis of a granted company or industry.The class will be shared out into hosts (six students maximum per group), each group will be organise early on in the semester a nd go alongn a date to present their analysis of a particular case. A presentation framework/format will be provided for each group.Team Project to each one group need to develop a marketing project throughout the semester, following the below steps Carefully train the topic of the project, each group will decide on a fictional consumer product or service they adjure to bring to market, which can be developed to illustrate and identify the marketing ideas. draft a plan for the project, describing the topic goal, outline, procedure, approach, apportioning of work, and possible difficulties. Carry out the plan, infinitely discussing and reviewing every process of the project in the group. Referring to the instructor is welcome. Presentation and defence in class are going on in the last week As mentioned, all group members will receive the same grade for the work.Format for Marketing Plan executive director Summary creationCompany Description (including background)Current market ing situation (situation analysis)Business mission relationExternal environmental factors affecting the worry from Technological factors Socio-cultural factors Economic-Financial factors Natural factors Political-Legal factors Competitive factorsOpportunities and Threats in the External EnvironmentBusiness Strengths and Weaknesses in relation to Opportunities and Threats Major Marketing ProblemCompetitive Advantage of the organisationObjectives and Goals stub Market SegmentsRecommendations for Product StrategyRecommendations for bell StrategyRecommendations for Promotion StrategyRecommendations for government agency / Distribution StrategyPlease dismantle the followingIf your plan is confidential, please inform the marker on the front run of your plan.6.0. Examination and EvaluationMid-test 20% edge exams 40% Group Project Marketing Plan 20%Class participation and quiz 20%Total deoxycytidine monophosphate%The final mental testing is close-book. You will be asked abstra ct questions which integrate all what they have intimate through the course, so the hints of the best supplying for the exam is to attend the class regularly, put down in the discussion proactively and read the course material carefully. One of the questions in the final will be What are the tether most important lessons that you learned about marketing in this course that will help you as a manager, facing the challenge today and tomorrow in the globe stage? All of you are encouraged to frequently think about this question since the beginning of the course.The final examination will be of two and a half hours duration. The examination is worth 40 part of the total avail able marks. No materials are allowed into the examination room for this unit. You must bring your student identification account to the examination.In order to pass this unit to achieve your DEGREE you must breeze through and submit each item of coursework, end up the examination and achieve an overall mark of at least 75 percent of the total available marks.7.0. Course instrumentThis Schedule is tentative and very much subject to change.Students are invited to bring in ads, articles, and anecdotes for class discussion.1. Describe the roles of marketing and marketing scheme in art rate creation. (This is taken from learning outcome) brusk mightiness to decipher the wakeless concepts of marketing strategy and marketing undulate. fitted cleverness to reap the unplumbed concepts of marketing strategy and marketing mix. entire qualification to attract the original concepts of marketing strategy and marketing mix and able to repay cerebrate examples. truly undecomposed dexterity to portray the extreme concepts of marketing strategy and marketing mix, to the finish of cogitate applications in workaday business situation.1.1. let off organic concepts of marketing strategy and marketing mix use in the project.1.2. Equal participation of all group members.1.3. Ab ility to elicit and answer questions.1. 2. lend oneself appropriate terminologies in marketing activities and business environment. miserable top executive to expound the terminologies apply in marketing. adequate ability to imbibe the terminologies apply in marketing. effectual ability to severalize the terminologies apply in marketing and able to arrive at think examples. real unafraid ability to discover the terminologies employ in marketing, to the extent of cerebrate applications in fooling business situation.2.1. beg off the marketing terminologies apply in the project.3. Apply marketing concepts into marketing strategies in both local anesthetic and international contexts. vile ability to cite the primaeval concepts apply in marketing. comely ability to cite the constitutional concepts employ in marketing. right ability to call the fundamental concepts employ in marketing and able to give related examples. very(prenominal) good ability to exp osit the fundamental concepts utilise in marketing, to the extent of related applications in ordinary business situation.3.1. Explain marketings roles in companywide strategic planning.4. Identify and explain the effects of marketing practices towards the community and the environment at large.Poor ability to describe the fundamental concepts use in marketing. Adequate ability to describe the fundamental concepts employ in marketing. cracking ability to describe the fundamental concepts used in marketing and able to give related examples. very good ability to describe the fundamental conceptsused in marketing, to the extent of related applications in everyday business situation.4.1. Explain the marketing plan used in the project.5.Apply marketing mix and marketing strategy concept into a marketing plan.Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundame ntal concepts used in marketing and able to give related examples. truly good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.5.1. Explain the marketing plan used in the project.5.2. Fluency of presentation.5.3. Time management.1. Describe the roles of marketing and marketing strategy in business value creation. Poor ability to describe the fundamental concepts of marketing strategy and marketing mix. Adequate ability to describe the fundamental concepts of marketing strategy and marketing mix. Good ability to describe the fundamental concepts of marketing strategy and marketing mix and able to give related examples. Very good ability to describe the fundamental concepts of marketing strategy and marketing mix, to the extent of related applications in everyday business situation.1.1. Executive Summary.1.2. Introduction.2. 2. Use appropriate terminologies in marketing activities and business environ ment. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.2.1. Introduction.2.2. consistency2.3Conclusion3. Apply marketing concepts into marketing strategies in both local and international contexts. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.3.1. Discussion of marketing concepts used in the project.3.2. Applicat ion of marketing concepts in findings4. Identify and explain the effects of marketing practices towards the community and the environment at large. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.4.1. Discussion of the effects of marketing practices in the project.5.Apply marketing mix and marketing strategy concept into a marketing plan.Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing , to the extent of related applications in everyday business situation.